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Chi, cosa e quando > Green claims
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What graphic elements can be used to create a generic environmental claim or a sustainability label?
Graphic elements such as leaves, water droplets, trees, animals, natural landscapes, shades of green, or other symbols associated with the environment may, under certain circumstances, be perceived by consumers as ...
Last modified on 09/10/2026
The definition of “environmental claim” includes claims that “imply” a positive or neutral impact on the environment. What is meant by an “implicit” environmental claim?
An implicit environmental claim is a message that is not directly expressed in writing or verbally, but that can be conveyed through images, colors, symbols, sounds, or other elements of ...
Last modified on 09/10/2026
How can the secondary raw material content of packaging be communicated voluntarily?
According to Directive 2024/825/EU, a claim regarding the content of recycled materials in the composition of packaging may be made provided the following conditions are met:Claims regarding recycled material content ...
Last modified on 08/10/2026
For recyclability claims, can the inclusion of a package in CONAI contribution bands (e.g., Plastic Packaging Contribution Band) that classify it as “recyclable” be used as documentary evidence?
Classification into CONAI contribution categories can help support a recyclability claim, provided that compliance with the category’s requirements and their relevance to the specific packaging and the claim made are ...
Last modified on 09/10/2026
What evidence/demonstration is needed to be able to assert in a package that “environmental impact has been reduced”?
Where a claim is made regarding the reduction of environmental impacts/environmental footprint of the product or organization, as scientific evidence it is necessary to have conducted an LCA study, according ...
Last modified on 10/01/2025
What is the definition of “sustainability label”?
“Any voluntary public or private trust mark, quality mark, or equivalent that aims to distinguish and promote a product, process, or enterprise with regard to its environmental or social characteristics, ...
Last modified on 08/10/2026
What is the definition of “Generic environmental claim”?
According to the definitions added to Directive 2005/29/EC as a result of the amendments provided by Directive 2024/825/EU: “Generic environmental claim” refers to any environmental claim made in writing or ...
Last modified on 10/01/2025
What is the definition of “green claim” (environmental assertion)?
According to the definition added to Directive 2005/29/EC by Directive 2024/825/EU, an “environmental claim” or “green claim” is: “in the context of commercial communication, any message or representation that is ...
Last modified on 08/10/2026
How can I submit a carbon credit project?
The ban on claims regarding products and services based on carbon offsetting does not prevent companies from communicating their investments in environmental initiatives, including projects related to carbon credits, provided ...
Last modified on 08/10/2026
Are there “simplified procedures” or exclusions for microenterprises wishing to use green claims?
Directive 2024/825/EU amending Directive 2005/29/EC on Unfair Commercial Practices applies indiscriminately to all communication practices between businesses (of any size) and consumers by providing measures and prohibitions not to mislead ...
Last modified on 10/01/2025