FAQ

Chi, cosa e quando > Green claims

Results: 71

What rules apply to comparative claims?

If a professional compares products based on environmental or social characteristics or aspects of circularity—including durability, reparability, or recyclability—and provides consumers with information in this regard, the professional must provide ...
Last modified on 09/10/2026

What rules apply to claims regarding future performance?

Under the new rules, claims regarding future environmental performance (such as “net zero by 2040” or “climate neutral by 2050”) are prohibited unless supported by clear, objective, publicly available, and ...
Last modified on 09/10/2026

When can communication be misleading because it is irrelevant?

A claim regarding an insignificant benefit that does not stem from any specific characteristic of the product or the company is considered misleading. For example, it is irrelevant to state ...
Last modified on 09/10/2026

Do the rules introduced by Directive 2024/825/EU also apply to messages concerning social issues?

The new rules apply not only to environmental claims, but also to claims regarding the social characteristics of a product, a company, or its supply chain. The Commission refers, among ...
Last modified on 09/10/2026

What is meant by “certification system”?

It is a system that uses predefined rules and independent audits to verify that a product, service, or company meets specific environmental or social requirements, thereby allowing the use of ...
Last modified on 09/10/2026

What rules apply to claims regarding CO₂ emissions?

Based on the interpretive guidance provided by the European Commission, the rules regarding carbon emissions claims can be summarized in these three points: General claims such as “carbon-neutral,” “climate-neutral,” “carbon-compensated,” ...
Last modified on 09/10/2026

To which communication practices do the new rules on green claims apply? Do they also apply to sustainability reports or to information contained in catalogs and price lists?

The ECGT Directive applies to all communications and commercial practices directed at consumers (B2C practices), regardless of the medium used (product claims, the web, social media, advertising, etc.). In general, ...
Last modified on 09/10/2026

How are existing trademarks or product names, which are protected by intellectual property rights, affected by the new regulations on environmental claims?

Protection as a trademark, brand name, or product name does not preclude the application of the ECGT Directive. If a brand name or product name conveys, explicitly or implicitly, an ...
Last modified on 09/10/2026

When is an environmental claim considered “generic”?

Directive 2024/825/EU defines a generic environmental claim as“any environmental assertion made in writing or orally, including through audiovisual media, that does not constitute a sustainability label and whose specification is ...
Last modified on 09/10/2026

How can one demonstrate “recognized excellence in environmental performance”?

According to the new regulatory definition, the environmental excellence of a product or service can be demonstrated through one of the following means: EU Ecolabel; Type I environmental certification schemes ...
Last modified on 09/10/2026