FAQ
Chi, cosa e quando > Green claims
Results: 71
In statements regarding the recycled content (such as those found on packaging or online), is it permissible not to specify the exact percentages of recycled material?
Any claim regarding the recycled content must always be specified and qualified, indicating the item to which the claim refers (e.g., product, component, packaging, packaging component) and the percentage of ...
Last modified on 08/10/2026
Will Directive 2024/825/EU also apply on food supplements, medical devices, biocides/PMCs and cosmetics?
It will apply to all business-to-consumer commercial communication practices, including even green claims regarding the indicated products.
Recycled plastic content claims must be specified and qualified by indicating the subject ...
Last modified on 10/01/2025
What penalties apply in cases of unfair business practices?
If a commercial practice is found to be unfair, the Authority may, in addition to prohibiting the dissemination of the message, impose administrative monetary penalties (Art. 27 of Legislative Decree ...
Last modified on 08/10/2026
What evidence can be used to demonstrate the “recognized excellence in environmental performance” required for some environmental claims?
Environmental performance must be in accordance with Regulation (EC) No. 66/2010 of the European Parliament and of the Council (Ecolabel), a national or regional Type I eco-labeling scheme (labels of ...
Last modified on 10/01/2025
If terms such as eco/bio/green are part of the brand name, what does the legislation and in particular Directive 2024/825/EU require?
Brand names also fall under the scope of the new Directive 2024/825/EU. If such names invoke environmental or social issues one must be able to prove their veracity as with ...
Last modified on 10/01/2025
According to Directive 2024/825/EU, will sustainability labels/logos be able to be used?
According to the Directive, any sustainability label/logo not based on a certification system will be prohibited. The system must have the following requirements:
il sistema, nel rispetto di condizioni trasparenti, ...
Last modified on 09/01/2025
What practices are always prohibited in green claims?
The following practices are always prohibited:
exhibit a sustainability label that is not based on a certification system or is not established by public authorities;
make a generic environmental claim ...
Last modified on 08/10/2026
In a nutshell, what are the main implications for businesses resulting from the transposition of Directive 2024/825/EU?
Companies will have to comply with stricter rules regarding the use of sustainability claims and labels ( for example, there will be prohibitions on generic claims in the absence of ...
Last modified on 08/10/2026
Does Directive 2024/825/EU apply to B2B practices?
No, Directive 2024/825/EU amending Directive 2005/29/EC applies to business-to-consumer commercial practices (B2C practices). However, it is safe to assume that in the case of business-to-business disputes, the general principles and ...
Last modified on 08/10/2026
What is meant by “consumer”?
According to Directive 2005/29/EC, “consumer” means “any person who, in the commercial practices covered by this Directive, acts for purposes outside his or her trade, business, craft, or profession.” ...
Last modified on 08/10/2026