The ban on claims regarding products and services based on carbon offsetting does not prevent companies from communicating their investments in environmental initiatives, including projects related to carbon credits, provided that such communications are transparent, not misleading, and comply with the requirements of Union law. Such initiatives must be communicated separately from claims regarding the company’s actual CO₂ emissions, without suggesting that the purchase or use of carbon credits reduces or offsets the emissions associated with its products or services.
Last modified on 08/10/2026