According to the definition added to Directive 2005/29/EC by Directive 2024/825/EU, an “environmental claim” or “green claim” is: “in the context of commercial communication, any message or representation that is not mandatory under European Union or national law, in any form, including text and figurative, graphic, or symbolic representations, such as trademarks, brand names, company names, or product names, that asserts or implies that a given product, product category, brand, or economic operator has a positive or neutral impact on the environment, or is less harmful to the environment than other products, product categories, brands, or economic operators, or has improved its environmental impact over time.”
Last modified on 08/10/2026