FAQ
Chi, cosa e quando > Green claims
Results: 71
If the word “organic” or “bio” is part of the brand name, what requirements does current legislation impose?
Brand names also fall within the scope of Directive 2024/825/EU.Consequently, all products marketed under that brand should hold European certification for organic agriculture. ...
Last modified on 08/10/2026
What are the prohibited words and phrases according to Directive 2024/825/EU?
Prohibitions regarding green claims are introduced by Directive 2024/825/EU in Annex I of Directive 29/2005. This annex represents the black list of practices that are always prohibited.
For example, the ...
Last modified on 10/01/2025
Does using a certification to back up a company’s environmental claims protect the company from greenwashing?
In general, using a certification issued by an independent third party can enhance the credibility of the communication and provide documented evidence to support the claimed characteristics. However, it does ...
Last modified on 08/10/2026
Does “consumer to be empowered” generally mean an individual who purchases a good or service from a seller?
No, according to Directive 2005/29/EC, “consumer” means “a person who, in the commercial practices covered by the Directive, is acting for purposes outside his or her trade, business, craft or ...
Last modified on 10/01/2025
Does Directive 2024/825/EU need to be transposed into national law before it comes into effect? When will it take place? Will it be transposed in full?
Directive 2024/825/EU must be transposed into national law by March 27, 2026, and the provisions will apply (and thus companies will have to comply with them) as of September 27, ...
Last modified on 10/01/2025
Can Directive 2024/825/EU also impact medical devices and over-the-counter drugs? Are there any specific examples?
Directive 2005/29/EC (as amended by Directive 2024/825/EU) is a lex generalis and serves as a “safety net” to protect consumers from any misleading commercial practices. It also applies in principle ...
Last modified on 10/01/2025
Is the accession of foreign companies to Directive 2024/825/EU currently optional? Is it possible to predict if and when this will change?
The application of Directive 2024/825/EU amending Directive 2005/29/EC applies to all commercial practices that take place in the European market and thus involve the European consumer. This Directive, in fact, ...
Last modified on 10/01/2025
An example of a green claim regarding a reduction in CO2-equivalent emissions that does not correctly specify the subject?
Here’s an example: the packaging of an ice cream product features the brief claim “-26% CO2eq emissions” without any further details. This claim could be misleading because it does not ...
Last modified on 08/10/2026
In a claim regarding the recycled content of a plastic bottle, do I have to specify which part is made of recycled plastic (e.g., “bottle with a body made of recycled plastic, cap and label made of virgin plastic”)?
Yes, claims regarding the content of recycled material must always be specified and qualified by indicating the item to which the claim refers—e.g., product, component, packaging, or packaging component—and the ...
Last modified on 08/10/2026
Does Directive 2024/825/EU mandatorily apply to website and social media in addition to product labeling?
Yes, it applies to all forms of commercial communication between businesses and consumers, regardless of the medium used, including those on social media and websites. ...
Last modified on 08/10/2026