FAQ
Chi, cosa e quando > Green claims
Results: 71
Examples of tests to demonstrate specific environmental characteristics such as recyclability, compostability, the presence of recycled content, the use of bio-based materials, etc.
In the case of claims regarding a single environmental characteristic—such as recyclability, compostability, the presence of recycled content, bio-based content, etc.—these claims must be based on the scientific validity of ...
Last modified on 09/10/2026
When can I make claims about recyclability?
The recyclability of the material must be assessed in the context in which the product or packaging is marketed (it is therefore necessary to communicate actual recyclability, not merely that ...
Last modified on 09/10/2026
Can material identification codes be applied in accordance with Decision 129/97 in the Mobius Cycle?
No. The material identification codes, used to comply with the environmental labeling requirements for packaging (introduced by Legislative Decree No. 116 of 2020, and which do not constitute a green ...
Last modified on 09/10/2026
Must the seller of a product provide evidence to support the claim?
Article 12 of Directive 29/2005 clarifies that any claim must be supported by evidence that can be verified by the competent authorities. The trader using the claim must therefore be ...
Last modified on 09/10/2026
Must evidence supporting environmental claims be published online, or is it available only upon request?
The law requires that companies have evidence to support their claims and be prepared to provide it to the relevant authorities in a clear and understandable manner if the claim ...
Last modified on 09/10/2026
Who can challenge a commercial statement, and how and when?
Directive 2005/29/EC on unfair commercial practices requires each Member State to designate one or more competent authorities. In Italy, the competent authority for unfair commercial communications is the AGCM (Italian ...
Last modified on 09/10/2026
How do the new rules apply to products already on the market?
Effective September 27, 2026, environmental claims and sustainability labels must comply with the new regulations even when they apply to products already in the distribution chain. There is no transition ...
Last modified on 09/10/2026
Can compliance with the law be presented as a distinguishing feature?
No, it is prohibited to present legal requirements as a distinguishing feature for all products in a category. This prohibition does not apply only when legal requirements are imposed solely ...
Last modified on 09/10/2026
What rules apply to labels such as “vegan” and “vegetarian”?
The answer depends on the specific case, particularly on the context in which they are used, the way they are communicated, and how they are perceived by the average consumer. ...
Last modified on 09/10/2026
Is it permissible to use “organic” as a generic claim of environmental excellence?
No, terms referring to organic production and their derivatives and diminutives (e.g.,“organic”) may be used throughout the European Union only to indicate compliance with EU regulations on organic farming, and ...
Last modified on 09/10/2026