The law requires that companies have evidence to support their claims and be prepared to provide it to the relevant authorities in a clear and understandable manner if the claim is disputed.
In some cases, the law expressly requires that certain information be made available to consumers. For example, in order to use claims regarding future performance, the implementation plan and information on how it will be verified must be made available to the public.
Furthermore, the use of generic environmental claims is permitted only if there is evidence of recognized environmental excellence. Although the directive does not expressly require that all supporting documentation be published online, the professional should be able to make the basis for the claim immediately understandable to the consumer.
Except in cases expressly provided for by law, there is no general requirement to publish all documentation supporting environmental claims online.
However, making key information and evidence supporting the claims easily accessible to consumers (for example, through QR codes, websites, or other similar solutions) can help reduce the risk of disputes and increase the transparency of communication.
The assessment of the necessary level of disclosure must be conducted on a case-by-case basis, taking into account the type of claim used, the specific applicable provisions, and the information necessary for the consumer to adequately understand the meaning and basis of the environmental claim.
Last modified on 25/09/2026