The answer depends on the specific case, particularly on the context in which they are used, the way they are communicated, and how they are perceived by the average consumer. If a business implies environmental or social benefits associated with the use of such labels (for example, “vegan = better for the planet”), then this could be considered a sustainability claim under the new definitions set forth by the ECGT. Consequently, in such cases, the claim must be based on a certification system or established by a public authority.
Last modified on 25/09/2026