Effective September 27, 2026, all products— including those already on the market— must comply with the regulations. No transition period is provided beyond that date. To ensure compliance, non-compliant claims must be promptly corrected or covered up. To this end, practical solutions are permitted, such as covering or correcting claims using adhesive labels (“stickers”) or adding supplementary information at the point of sale.Enforcement is the responsibility of the competent national authorities, which will take into account the severity of the violations and the specific circumstances of each case. The authorities may include in their assessment, for example, whether professionals have made reasonable and proportionate efforts to comply with the rules, including with regard to products already in the distribution chain, while duly taking into account the principles of proportionality, legal certainty, and the protection of legitimate expectations.
Last modified on 25/09/2026