FAQ
Chi, cosa e quando > B2C packaging
Results: 37
Does “consumer to be empowered” generally mean an individual who purchases a good or service from a seller?
No, according to Directive 2005/29/EC, “consumer” means “a person who, in the commercial practices covered by the Directive, is acting for purposes outside his or her trade, business, craft or ...
Last modified on 10/01/2025
Can Directive 2024/825/EU also impact medical devices and over-the-counter drugs? Are there any specific examples?
Directive 2005/29/EC (as amended by Directive 2024/825/EU) is a lex generalis and serves as a “safety net” to protect consumers from any misleading commercial practices. It also applies in principle ...
Last modified on 10/01/2025
An example of a green claim regarding a reduction in CO2-equivalent emissions that does not correctly specify the subject?
Here’s an example: the packaging of an ice cream product features the brief claim “-26% CO2eq emissions” without any further details. This claim could be misleading because it does not ...
Last modified on 08/10/2026
In a claim regarding the recycled content of a plastic bottle, do I have to specify which part is made of recycled plastic (e.g., “bottle with a body made of recycled plastic, cap and label made of virgin plastic”)?
Yes, claims regarding the content of recycled material must always be specified and qualified by indicating the item to which the claim refers—e.g., product, component, packaging, or packaging component—and the ...
Last modified on 08/10/2026
Examples of correct product green claims
Claims that leverage certifications of excellence (only in this case, generic claims such as green/ecological/low environmental impact can be used…):
The bath products we provide to our customers are environmentally ...
Last modified on 10/01/2025
Examples of claims about environmental characteristics where the subject is not correctly specified?
Here are a few examples:
A retail store displays the following claim on its wall: Garments made entirely from organic cotton.It is important to ensure that it is clearly understandable ...
Last modified on 08/10/2026
Does Directive 2024/825/EU apply to B2B practices?
No, Directive 2024/825/EU amending Directive 2005/29/EC applies to business-to-consumer commercial practices (B2C practices). However, it is safe to assume that in the case of business-to-business disputes, the general principles and ...
Last modified on 08/10/2026
Example of environmental labeling of a biodegradable and compostable plastic packaging
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Last modified on 19/11/2021
Example of environmental labeling of a wooden box intended for the final consumer
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Last modified on 19/11/2021
Example of environmental labeling of a plastic tray with manually separable film
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Last modified on 19/11/2021