FAQ
Chi, cosa e quando > Green claims
Results: 71
What evidence do I need to provide to substantiate the environmental claims I make?
Testing must be accurate and based on widely recognized scientific methodologies. The specific methodology depends on the type of claim to be made. For example, if I want to communicate ...
Last modified on 08/10/2026
Is it possible, net of current legislation, to create one’s own internal “plant-based” logo to be applied to labels, or is it mandatory to be certified with some body to obtain “plant-based”? Do you have to meet any criteria?
In general, according to the provisions of the new Directive 2024/825/EU any sustainability logo/brand, must be based on a “certification system.”
To be eligible for use, trademarks must be based ...
Last modified on 10/01/2025
Is it possible to include in a single QR code the mandatory environmental labels that must be displayed on packaging (e.g., the French Triman logo, the Spanish market label, the environmental labeling required for packaging in Italy, etc.)?
The possibility of using a QR code in place of information on the packaging must be assessed in accordance with the applicable regulations in each country where the product is ...
Last modified on 08/10/2026
Examples of correct product green claims
Claims that leverage certifications of excellence (only in this case, generic claims such as green/ecological/low environmental impact can be used…):
The bath products we provide to our customers are environmentally ...
Last modified on 10/01/2025
Can I communicate on my company’s website that my packaging is “green”?
To use generic claims such as “green” or “environmentally friendly” requires widely recognized scientific evidence. Such evidence resides in compliance with Regulation (EC) No. 66/2010 of the European Parliament and ...
Last modified on 10/01/2025
Examples of claims about environmental characteristics where the subject is not correctly specified?
Here are a few examples:
A retail store displays the following claim on its wall: Garments made entirely from organic cotton.It is important to ensure that it is clearly understandable ...
Last modified on 08/10/2026
Who will carry out checks and sanctions in green claims?
Each member state identifies the relevant Autority. Currently in Italy it is the Autorità Garante della Concorrenza e del Mercato (AGCM). Some details below.
Competition and Market Authority
Independent administrative ...
Last modified on 10/01/2025
In general, what impact will Directive 2024/825/EU have for companies (large, medium and small)?
The Directive will impact businesses essentially in terms of the sustainability claims and marks allowed in the market (there are new prohibitions regarding e.g., generic claims, carbon neutrality claims, vague ...
Last modified on 10/01/2025
When making claims such as “X% less (plastic/paper…) than traditional packaging,” is it necessary to use a recently used packaging design as a reference? If so, what is the maximum number of years to use as a reference? Can I compare the new packaging to the old one even if the product has been withdrawn from the market?
Any comparison with a previous product (that is no longer on the market) should be made within a maximum of 5 years from the date the product was withdrawn. Be ...
Last modified on 09/10/2026
Can I use a label with the word “ECO” on private-label products that do not have official certifications (e.g., Ecolabel) but that comply with private protocols for reducing environmental impact?
No, the use of generic claims such as “ECO” is permitted only if there is evidence of recognized excellence in environmental performance. Furthermore, the use of labels (sustainability labels) that ...
Last modified on 08/10/2026