Under the new rules, claims regarding future environmental performance (such as “net zero by 2040” or “climate neutral by 2050”) are prohibited unless supported by clear, objective, publicly available, and verifiable commitments, set out in a detailed and realistic implementation plan that includes measurable, time-bound targets, as well as other relevant elements necessary to support their implementation—such asthe allocation of resources—and that is regularly verified by an independent third-party expert, whose findings are made available to consumers.
The directive does not establish a minimum frequency for inspections. However, a periodic inspection (for example, annual or biennial) can generally be considered good practice, as can updating the inspection in the event of significant changes. Information regarding the implementation plan and verification should be easily accessible to consumers, for example through digital tools such as QR codes or clearly structured and understandable dedicated web pages.
Last modified on 25/09/2026