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Chi, cosa e quando > Green claims

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Does Directive 2024/825/EU also apply to claims on products such as supplements/pharmaceuticals?

Directive 2005/29/EC (as amended by Directive 2024/825/EU) is a lex generalis and serves as a “safety net” to protect consumers from any misleading commercial practices. It applies, in principle, to ...
Last modified on 08/10/2026

What is the geographical scope of Directive 2024/825/EU?

The application of Directive 2024/825/EU, which amends Directive 2005/29/EC, applies to all commercial practices that take place in the European market and therefore involve European consumers. The Directive aims to ...
Last modified on 08/10/2026

What is the scope of Directive 2024/825/EU amending Directive 2005/29/EC on unfair commercial practices?

The provisions and prohibitions apply to any business-to-consumer (B2C) business practice through any medium (product claims, web, advertising, etc.). ...
Last modified on 09/01/2025

Is it possible to affix a claim on carbon neutrality, even if based on offsetting, if it is contained within a certified mark (such as, for example, Carbontrust)?

No. Carbon neutrality certifications based—even partially—on offsetting no longer comply with the regulations under the new prohibition 4 quater of Annex I. ...
Last modified on 08/10/2026

Can the generic term “green” or “environmentally friendly” be used without specifying that it refers to a single aspect or part of the product, if excellent environmental performance has been proven?

No. The use of the “green” attribute for the product as a whole, when it should refer to a specific aspect, is in any case forbidden and must be considered ...
Last modified on 14/10/2024

When is it appropriate to use generic terms such as “green,” “eco-friendly,” “environmentally friendly” (and similar terms)?

They may be used only if there is evidence of “recognized excellence in environmental performance” in this area. ...
Last modified on 09/10/2026

Does the protection introduced by Directive 2024/825/EU only cover claims about environmental characteristics?

No The provisions of the Directive apply to all types of claims and sustainability labels concerning both environmental and social characteristics. ...
Last modified on 14/10/2024

Who can challenge a commercial claim, and how and when?

The Authority acts on its own initiative, or following a complaint. This can happen before, during and after a commercial transaction has taken place. Traders have the burden of proof ...
Last modified on 14/10/2024

Who are the authorities responsible for carrying out the checks on compliance with the new legislation?

Each Member State is expected to designate one or more competent authorities responsible for enforcement, including inspections, penalties and judicial proceedings. Member States then have the possibility to define these ...
Last modified on 14/10/2024

When do the provisions of Directive 2024/825/EU become binding on companies?

The provisions of Directive (EU) 2024/825, fully transposed into Italian law by Legislative Decree No. 30 of February 20, 2026 —which amended the Consumer Code—became binding on businesses as of ...
Last modified on 09/10/2026