In Italy, the rules for differentiation vary from one territory to another due to the technical and operational needs with which the various local municipalities interface.
In a similar context, in which consumers are not always sure of the material of which the packaging is made, it is born “Where do I throw it?”, The digital platform powered by Nestlé for separate collection, created with the aim of informing and helping consumers quickly and intuitively on the correct disposal of waste, wherever they are in Italy.
Once users reach the website, they can download an innovative digital tool (progressive web app) on their smartphone for free which, by scanning the barcode, is able to immediately recognize the scanned Nestlé product. and of provide information on the various packaging components and therefore on their disposal, as established by the municipality where you are located , identified thanks to geolocation and a common database that covers about 90% of the Italian population. The consumer can also use the site, both from a smartphone and from a computer, to find the information they need. On it is in fact possible to carry out manual searches to identify the product and the Municipality of interest.
Where do I throw it? it also becomes a support tool for the environmental labeling system, in particular for products whose packaging does not have sufficient on-pack space. The platform is in fact being updated in order to provide all the information required by the environmental labeling system in a simple and immediate way. Several Nestlé products call for the possibility of using Dove Lo Butto? for all disposal information. For more details on how to implement it, see the presentation attached with the case of the Nescafé Gold jar. An updated version of “Where do I throw it?” it also includes a conscious “digital” label, which, once the product of interest has been manually selected or the barcode scanned, provides indications for interpreting the minimum shelf life present on the packaging. In particular, with this new tool, consumers will be able to check whether the products are still consumable after the minimum shelf life by relying on their senses (smell, sight and taste) and thus counteracting food waste. The project was born in collaboration with Too Good To Go – the app against food waste – of which Nestlé in Italy has been a partner since the beginning of 2021 as part of the “Pact Against Food Waste” and currently involves Nescafé Dolce products Taste. This innovation joins the others introduced during the last year, such as the editorial section dedicated to news and suggestions on sustainability.
The site, in this launch phase, is open to feedback and suggestions from consumers in order to improve the user experience (just write to

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