Illycaffè SpA


As often happens in the coffee industry, there are products that, with the same packaging, are exported to many countries. Due to the new Italian legislation, the labeling was adapted following the CONAI guidelines.
The pack had some critical issues because it was made up not only of a recyclable paper box (Aticelca certified), but also of a polylaminate bag with a prevalence of plastic which is collected in a manner that varies greatly from country to country. The pods contained, certified compostable, can also have very different destinies.

It was decided to publish the collection indications also for the other two main foreign markets: France and the USA, which makes it possible to facilitate cross-country collection and to have a coherent communication. For the remaining markets, the clear indication of the English language material allows any user who understands this language to identify the correct final destination.

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